Manual Steve Jobs, A Wake Up Call

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While it will be some time before the full effects of the iPhone will be felt, Apple has strong feelings on what its impact will be. Apple has long been considered a niche company working with a small market share, but the iPod has propelled it into a mass-market success. While Jobs announced more than the iPhone during his keynote, it is this product that analysts are looking to to set the mark for the company in This story, "Analysis: iPhone a 'wake-up call' for the industry" was originally published by PCWorld.

But the real issue for me is, are they going to fall in love with Apple? All we are is our ideas or people. The secret of my success is that we have gone to exceptional lengths to hire the best people in the world. We do it ourselves and we spend a lot of time at it. So I take it very seriously. How do I feel about this person? Why are they here?

And everything else will take care of itself. But nonetheless it has to be done and it is never fun.

That really turned out to be a bozo product. Why did you work on that? I want to see if they just fold or if they have firm conviction, belief, and pride in what they did. You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. It will just ruin their lives. And if you die without kids, it will all go to the Government. Almost everyone would think that he could invest the money back into humanity in a much more astute way than the Government could.

The challenges are to figure out how to live with it and to reinvest it back into the world, which means either giving it away or using it to express your concerns or values.

Apple-1 market

It was giant! I mean, it was phenomenal! This year, it will be a billion and a half. The neatest thing was, by , I was able to walk into classrooms that had 15 Apple computers and see the kids using them.

201 Amazing Steve Jobs Quotes (That Will Motivate You)

And those are the kinds of things that are really the milestones. None of those people care about the money. It was the chance to actually try something, to fail, to succeed, to grow. To me, marketing is about values. And we not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us. The only chance we have of communicating is with a feeling. You saw the commercial. This is now the way we want computers to go.

This is not the legacy we want to leave. This is not what we want our kids to be learning.

Gillmor Gang: Wake Up Call

This is wrong and we are going to show you the right way to do it and here it is. Rand Fishkin. Humans are tool builders. We create things to amplify ourselves. What a computer is to me is the most remarkable tool that we have ever come up with. We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. I think everybody in this country should learn how to program a computer, should learn a computer language because it teaches you how to think.

Talking about bicycles: Human are tool builders, and we build tools that can dramatically amplify our innate human abilities. We actually ran an ad like this early at Apple that the personal computer is the bicycle of the mind and I believe that with every bone in my body that all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds and we look back.

It is the most awesome tool that we ever invented the computer. And I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time historically where this invention has taken form. It can be a writing tool, a communications center, a super calculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.

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Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that by simply automating drudgery and some of that by broadening our possibilities. These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs.

Steve Jobs, A Wake Up Call.

These things can profoundly influence life. There are downsides to everything; there are unintended consequences to everything. People are thinking less than they used to. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway. But the next thing is going to be computer as guide or agent. Maybe he knew how addictive these technologies were. One of the things that made Apple great was that, in the early days, it was built from the heart.

The roots of Apple were to build computers for people, not for corporations.

Apple's patent zeal was apparently triggered by a long-forgotten MP3 player.

I want to make a phone that people love. Think about it. What are the great brands? Most people would put Apple in that category.

You could spend billions of dollars building a brand not as good as Apple. What is Apple, after all? Hardware, software, developer relations, marketing. Every once in a while, a revolutionary product comes along that changes everything. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use.

This is what iPhone is. We designed iMac to deliver the things consumers care about most: the excitement of the Internet and the simplicity of the Mac.

Steve Aoki & Sidney Samson - Wake Up Call (official video)

The doing is more concrete. But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well.


I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating. Leonardo [da Vinci] was the artist but he also mixed all his own paints.